‘Get Naked’ is a creative photo campaign created by SheiFunmi
Nomia-Yusuf to raise awareness about the risks of the incurable HIV/AIDS
disease amongst teenagers and young adults. This initiative is primarily a result
of the social and psychological stigma associated with the HIV virus as
well as the AIDS disease.
The aim of this initiative is
evident in it’s tagline: Go “BOLD” and “BARE”….protect yourself! As Nigerian
youths, we know people that live with this disease undergo prejudice as well as
stigmatization and as a result, disclosure is less and risks of infection are
high.
In its 3rd year, this approach in
tackling HIV/AIDS is a never before experienced one in Nigeria. The GET NAKED
campaign features celebrity faces that youths can identify with, mentors and
entertainment
icons to lend their voices in
encouraging abstinence/safe sex, disclosure, and draw international attention
to this deadly disease through its creative photo campaign.
The 2014 edition of the ‘Get Naked’
campaign kicked off with a closed shoot in April, which held at Ovation
Magazine head office in Lagos, Nigeria. The closed shoot had famous faces such
as Tee A, Ashionye, Nikki Laoye, MTV VJ – Ehiz, Taofick Okoya, 2013 Elite Model
Winner Nneoma Anosike, Vector, Bassey Ikpi, Zaina and many more getting naked
for the initiative, with Sunmisola Olorunisola as the official photographer for
the campaign.
In 2012, Get Naked Campaign launched
with a mini concert and an open shoot at Ikeja City Mall, Lagos. The likes of
Tosyn Bucknor, Dammy Krane, Eva Alordiah, Kel, Capital FEMI, Kenneth Okolie,
Shola Animashaun were present and they even got tested openly at the event to
encourage guests to know their status.
Before the maiden edition, a test
run shoot took place in the UK where the project was initially executed.
Speaking about #GetNaked2014, the
founder SheiFunmi Nomia-Yusuf shared; “I intend to take this campaign to
different cities in different countries because this is a creative and fun way
to get your message across to youths today, imagine the amount of lives that
will be touched with a campaign as creative as this. The destination this year
is Nigeria, who knows where the next edition will take place?”
This year’s edition of #GetNaked has
a sequel for social media, starring Linda Ejiofor, KC Ejelonu, Tonye Garrick,
Vina, Charity Owoh, Shank, VJ Adams, James Mavrik… to name a few.
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